Nov. 27, 2021

Santosh Desai: On the Bharat Consumer, Creativity, and Human Relationships

Santosh Desai: On the Bharat Consumer, Creativity, and Human Relationships

Few people understand the dreams, aspirations, and frustrations of the Indian consumer better than my guest today. He's a columnist media critic and bestselling author.

His reflections on life, what he would do differently if he could go back to his early career, not falling into the MBA trap and the importance of relationships are great pointers to reflects on. 

His popular weekly column, "City City Bang Bang" published in the Times of India, is an amazing mirror into the thinking of the middle-class Indian consumer. If you have not read it, I would highly recommend you check it out.

He was previously president of McCann Erickson, one of India's premier advertising agencies. He is now the managing director and CEO of Future Brands, a brand, and consumer consultancy company. 

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